Kirkpatrick Featured in TD at Work

The February 2015 edition of TD at Work featured an update on the four levels of evaluation, written by Jim and Wendy Kirkpatrick. You can purchase the full copy here

The following is a snippet of this article:

Why Evaluate?

There are three major reasons to evaluate training programs:

  • To improve the program
  • To maximize transfer of learning to behavior and subsequent organizational results
  • To demonstrate the value of training to the organization

Most training professionals are accustomed to evaluating training programs for the purpose of improving the program. Using formative (during the program) and summative (after the program) methods, they ask questions related to how participants enjoyed the program, whether they learned key information and how the program might be improved for future sessions. This type of information is useful to learning and performance professionals to gauge the quality of their training programs, materials and presenters. If evaluation of the training program shows that the program was well-received and key information was learned, then the program can be called effective training.

More savvy training professionals realize that even the most well-designed and well-received training programs are of little use unless what is learned in training gets implemented on the job. This is often called the transfer of learning to behavior. If what was learned translates into improved job performance, then it is possible for better organizational results to be achieved. If training evaluation shows that on-the-job performance increased and results improved, then training effectiveness has occurred.

Finally, learning and performance professionals must be able to show the organizational value of their training. Like any other department in an organization, training is not exempt from showing how the resources allocated to them have been put to use. By gathering data related to effective training and training effectiveness, learning and performance professionals can credibly show the value that training has brought to the organization. 

Click here to purchase the full piece.

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