The Standard for Leveraging and Validating Talent Investments

Jim Kirkpatrick Wendy Kayser Kirkpatrick and Don Kirkpatrick
Level 1: Reaction
Level 2: Learning
Level 3: Behavior
Level 4: Results

What Is The Kirkpatrick Model?

The Kirkpatrick Model is the standard for leveraging and validating talent investments. The four levels of evaluation – Reaction, Learning, Behavior, and Results – form the time-tested and most trusted method of designing, implementing, and evaluating training that produces bottom-line value and organizational mission accomplishment.

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What our customers
are saying

The Kirkpatrick principles are essential to maximizing the transfer of learning to behavior and subsequent organizational results as well as to demonstrate the value of training to the organization; unquestionably critical for any world-class institution!

Dr. John Plifka
Director, Army Quality Assurance Program

Love the New World Kirkpatrick Model! It applies to rapidly changing industry and allows for flexibility within a framework.

Rose Holiday
S.C. Johnson

Although I am a Certified Performance Consultant, it wasn’t until after your class that I realized how to present a complete Performance Solution. And the importance of being a part of the complete solution, not just the training piece of it! I am really excited to continue using what I learned.

Pei-Wen Fu
Park WellPoint, Inc.
July 22, 2022

Grab One of Few Remaining Spots and Save $100

Record high temperatures are affecting many parts of the globe right now. Why not stay in the air conditioning and gain a new credential! Learn how to create a four…
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July 22, 2022

Life and Death Training: When You Cannot Afford an Error

For some of you, training truly is a life-or-death situation. If you work in healthcare, transportation, safety, or other high-stakes environments, this one is for you. For everyone else it…
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June 23, 2022

Don’t Miss Your Last Chance to Save $300

Take advantage of $300 savings on Kirkpatrick certification programs when you register early. Hurry! Savings end on Monday, June 27 for the August bronze certification program. The July bronze program sold…
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